WordPress · SEO · GEO · Google Ads
Websites that get found — and turn visitors into enquiries.
I build WordPress websites for small and medium-sized companies that need to be found on Google and in AI answers — and that are ready for paid traffic from day one. Remote, across Germany and internationally.
A beautiful website on its own does not win customers.
Most sites fail for one of three reasons. None of them is a matter of taste.
Invisible on Google
The site exists, but nobody searching for the service ever reaches it. Structure and content were never built around the questions customers actually ask.
Visitors who leave again
Traffic arrives and bounces. What the company does, who it is for and how to get in touch is not clear within the first ten seconds.
Ad budget without measurement
Campaigns run, clicks are paid for, and nobody can say which of them produced an enquiry — because nothing is tracked.
Four building blocks that only work together
WordPress websites
Built with the block editor, fast, mobile-first and genuinely editable by you afterwards. No page-builder lock-in, no licence you have to keep paying for.
SEO & GEO
Classic search optimisation plus Generative Engine Optimization — being named in the answers that ChatGPT, Perplexity and Google AI Overviews generate.
Google Ads & landing pages
One landing page per ad group instead of sending paid traffic to a general homepage. Every click lands on a page that answers the exact question behind the search.
Conversion & tracking
Calls and form submissions are measured, consent-compliant. Without measurement, every statement about success is just an opinion.
Why this matters now
Your customers no longer only ask Google.
More and more research starts as a question in an AI assistant rather than a keyword in a search box. The answer is not a list of ten results — it names two or three providers. Everyone else does not exist in that moment.
GEO is not a trick and not a separate product. It is search optimisation carried through to the end: unambiguous statements, quotable facts, structured data and consistent information across every source. Most of that work pays off in classic search as well — which is exactly why it is not a gamble.
How a project runs
- Conversation. What you sell, who buys it, what is not working. Free, no obligation, and honest if I am not the right fit.
- Concept. Page structure, wording direction and a fixed quote. You know the price and the scope before anything is built.
- Build. Design and content on a live staging URL you can watch at any time. Two rounds of revisions are included.
- Launch. Go-live on your hosting, under your domain, with your logins. Tracking and search-console setup included.
- After launch. A short handover so you can edit it yourself — or you leave changes to me. Both are fine, neither is a contract.
Proof
Real websites that are live right now
No mock-ups on this site. Every project is online, linked and verifiable — including an electrical contractor, a law firm and a cleaning company.
Tell me about your project
A few sentences are enough. You get an honest assessment — including when the honest answer is that you do not need what you were about to order.
Prefer to write directly? hi@marketing-by-matthias.com · Contact page
Frequently asked questions
Do you work with clients outside Germany?
Yes. The work is fully remote — briefing by video call, drafts online, handover documented in writing. Time zones within roughly six hours of Central European Time work comfortably; beyond that we simply agree on fixed windows. Invoicing is in euros.
Which language will my website be in?
Whichever language your customers use. I write and structure in German and English. For other languages I build the structure and integrate translations you supply, so that the technical side and the search-engine markup stay correct.
What does a project cost?
It depends on scope, and I quote only once I know what the scope is. A focused landing page is a different thing from a site with twelve service pages, a blog and tracking. You get a fixed quote before the project starts — no open-ended hourly billing.
How long does a project take?
Usually four to six weeks from kick-off. The biggest delay is almost never the build, it is waiting for content and images. If yours are ready, it moves considerably faster.
Who owns the website and the accounts afterwards?
You do. Hosting, domain and every login run in your name. You are not tied to any contract with me in order to keep your own website. That is deliberate and it is the opposite of how rented site-builder models work.
Can you also just do SEO or just Google Ads?
Yes. You do not have to commission a new website to work with me. I optimise existing sites, build single landing pages for running campaigns and set up tracking properly. If I see that the existing site is the actual problem, I will tell you plainly.