Google Ads
Landing pages that turn paid clicks into enquiries.
Ads are the easy part. What decides whether the budget produces customers is the page the click lands on — and whether anyone is measuring what happens next.
What makes a landing page work
One question, one answer
The headline repeats the search intent. A visitor sees within two seconds that they are in the right place.
Two ways to convert
Call and form, both above the fold, both tracked. On mobile, a phone number that dials with one tap.
Reasons to trust
Reviews, qualifications, response times and clear pricing logic — visible before the form, not buried below it.
What you get
- One landing page per ad group, not one page for the whole account
- Copy written around the search terms that actually convert
- Conversion tracking for calls and form submissions
- Negative keyword lists so you stop paying for the wrong searches
- Consent-compliant measurement (Borlabs / Consent Mode)
- A monthly view of cost per enquiry, in plain language
A real example
For an employment-law firm the ads point at a dedicated landing page rather than the practice homepage: one target group, one message, call and form side by side, and the genuine urgency of the case named plainly instead of dressed up. See the project →
Let us look at your campaign
Tell me what you sell, where your customers are and what you are spending now. You get an honest view of whether paid search is the right lever for you.
Prefer to write directly? hi@marketing-by-matthias.com · Contact page
Frequently asked questions
Do I need a separate landing page, or can ads point at my homepage?
A homepage has to serve everyone, which means it answers no single question well. A landing page answers exactly the question behind the search that triggered the ad. That difference is usually the difference between paying for clicks and receiving enquiries.
Do you also manage the campaigns?
Yes — keyword research, ad copy, negative keyword lists, conversion tracking and ongoing optimisation. I can also build only the landing page and hand it to your existing agency; both work.
What budget makes sense to start with?
For a locally focused service business, a few hundred euros a month is usually enough to gather meaningful data. Below that, results are mostly noise. I would rather tell you that before you spend than afterwards.
How do you measure whether it works?
Calls and form submissions are tracked as conversions, consent-compliant. The only number that matters is cost per enquiry — not clicks, not impressions, not click-through rate.